eda= short version of "Edano Chief Cabinet Secretary". ru= short version of "-suru" (do).
The meaning is "doing like Edano", namely, "working without sleeping for a few days".
He was giving interviews about nuclear power plants many times in a day after the Earthquake instead of the prime minister.
So Japanese people love him so much for doing such hard work and feel pity that he can't sleep.
And now many Japanese people use a Twitter hash tag #edano_nero (means "Sleep Edano!").
That is so funny.
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